Recently we had someone from KODAK stop by our facility to discuss the future of print and printers changing roles into marketing.  Intrigued, I investigated further and came across this video montage on their “Grow Your Biz Blog“.  It highlights some key elements to prints continuing importance and how the industry is changing. Although it’s a quick video it really touches on some things to keep in mind. Print is sustainable. Print is Powerful. Print Delivers.

Sure these are things we’ve all heard before, but they also touch on the integration of print into “new” media and how print still plays a role in a marketing campaigns overall effectiveness.