Will
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Posts by Will
InDesign Easter Eggs
April 7, 2010 - 7:37 am
Posted in Uncategorized | No comments
Did everyone get their fill of Easter Eggs this past weekend? Well if not I’ve got a couple more for you designers to check out.
A virtual easter egg, for those of you who don’t know, is an intentional hidden message, inside joke or feature in an object such as a movie, book, CD, DVD, computer [...]
Ever wonder what would happen if you printed everything on Twitter?
March 9, 2010 - 10:21 am
Tags: fun facts, social networking, Twitter
Posted in Facebook, Social Media, Twitter | No comments
This was going around Twitter and I thought it had some pretty interesting facts. I figured that since we are printers and we are on twitter that this would be fun to share with you.
Special thanks – Infographic by Cartridge Save for printer cartridges
Putting 1:1 Targeted Mailings into Action
February 24, 2010 - 9:25 am
Tags: 1-1 marketing, direct mail, roi, Variable Data Printing, VDP
Posted in Uncategorized | No comments
When it comes to 1:1 printing, there is more to success than design. There is also more to success than the amount of data you use. Well-executed 1:1 printing often falls under the umbrella of “relationship marketing,” an approach that focuses on fostering long-term relationships with customers rather than focusing exclusively on the short-term sale.
What [...]
So, which is the “best” press to use for VDP?
February 7, 2010 - 9:00 am
Tags: Color Printing, Commercial Color Printing, digital printing, Variable Data Printing, VDP
Posted in Uncategorized, Variable Data Printing | No comments
What Are You Printing On?
When considering 1:1 print personalization, one of the questions that marketers often ask is, “What
type of digital press should I be printing on?” It’s a natural question. In the world of traditional print,
marketers are used to scrutinizing the output quality of their printers’ offset presses. Thus, it’s natural
to want to apply [...]
Down Saving from Indesign CS4 to Indesign CS2
February 1, 2010 - 7:53 am
Tags: downsaving, indesign, tips and tricks
Posted in Design | No comments
1. Save the project in Indesign CS4 as an .INX file as you would normally to convert it to CS3.
2. Right Click & Open the .INX file in your favorite plain text editor. ( BBEdit for Mac users or Notepad / Notepad++ for PC users)
3. The first line of text reads:
and change some of the numbers to read (the ones in boldface)
Presto Change-O, you should now be able to open that .INX file in Indesign CS2.
Cost Per Lead vs. Cost Per Piece
January 28, 2010 - 12:00 pm
Tags: 1-1 marketing, costs, Variable Data Printing, VDP
Posted in Variable Data Printing | No comments
One of the best practices for 1:1 printing is to evaluate the cost of campaigns differently from traditional campaigns. Instead of looking at the costs of a print campaign in terms of cost per-piece, evaluate it in terms of cost per lead. With traditional print marketing, the cost per piece might be $.10
each ($.36 with [...]
Looking for New Customers? Try Old Ones!
January 22, 2010 - 12:16 pm
Tags: 1-1 marketing, direct mail, mailing lists, marketing, VDP
Posted in Uncategorized, Variable Data Printing | No comments
The results? The campaign generated a response rate of 14.6%. Among those responding, the close rate was 27%. The project immediately generated $5,700 in revenues, but with a lifetime value to the client of $52,000, the projected ROI was more than 8,000%! All without purchasing a new list.
Pantone and CMYK – What’s the difference and how to convert them?
January 21, 2010 - 11:55 am
Posted in Uncategorized | No comments
What is the difference between Pantone & CMYK?
Pantone (PMS) colors are often referred to as spot colors and CMYK are considered to process colors.
Pantone (PMS/Spot) colors have an exact color value which is mixed before the printing process. They tend to be used when you need a color to be totally consistent throughout print materials, [...]
Boost Responses the Easy Way! ~ Prefilling Return Forms
January 21, 2010 - 10:24 am
Tags: 1-1 marketing, marketing, response forms, roi, Variable Data Printing, VDP
Posted in Uncategorized, Variable Data Printing | No comments
Make responding to your marketing easier for your customers.
Now, your marketing budget can go further than you ever thought possible.
Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank, or do you pre-fill them with information from your database?
If you are [...]
